Some might say that they do not live to please other people and what they are and what they do is not other people’s concern. This attitude does not apply much these days. Now that people rely greatly on the social media to be “liked,” “followed” or “favorited,” in order to gain a wider public acceptance, pleasing others has become a priority – especially if you want to know how to be likeable on social media for your business.

According to a recent study, a person allots three hours a day for online activities, which is actually a good thing for promoters and sellers. E-commerce has showed a significant rise because of the changing status of even the most common people. What they want now is a fast-paced transaction to accommodate their fast-paced lives. This is where aim to learn how to be likeable on social media for your business and apply those social media tricks to gain acceptance. If you are able to master social media likeability, you can rake in lots of money.

Putting Up Your Business in Social Media

You are probably wondering why you should turn to social media now. To answer your question, here are some reasons why placing your business on social media gives you an edge:

  • Almost everyone has a social media account
  • Market exposure is extended
  • Once exposure is gained, the popularity of the business is exponential, and
  • Traffic increase is noted and has yielded positive results in terms of number of sales.

Having a business on social media networks, though, does not automatically make you a successful business person. As mentioned, you first have to gain exposure or acceptance of other social media users. If you know how to be likeable on social media for your business, your business will run smoothly the way you want it.

Social Media Tricks You Can Practice

  • Listening. One of the most effective social media tricks to success is to make your clients fall madly in love with the brand you are selling. You can do this by making them fall in love with you first, which is possible if you know how to listen well and promote trust. A successful attempt leads to another. It is proven that the majority of people do not get easily fooled by those flashy advertisements, but if it is a friend’s recommendation, it is often a different story.
  • Originality. You cannot expect someone’s interest on your business if there is too much cliché going on. Originality gives you an advantage over the other businesses that say almost the same thing over and over again. Now that customers tend to be wiser and have a higher level of standard than they once had, it is important that you think out of the box.
  • Consistency. A continuous flow of your positive power is the key to bringing in more customers and their loyalty. Provide surprise, excitement and delight to them. It better to know that they enjoy what you have in store for them.

Knowing how to be likeable on social media for your business paves your way to success. With several social media websites you can choose from, it is highly likely that you will accomplish your goals if you follow the social media tricks mentioned above.

There are times when teamwork is a big help, especially when it comes to productivity. The more people there are working on a certain project, the easier and faster it is to complete it. Collaborative editing, as the name suggests, is an exercise that promotes participation of other people on a single project. You may be used to one editor looking at your work, but with collaborative editing, there will be two or more editors who will review the piece.

If you plan to hire an editor and are informed that the editing process will be conducted by more than one editor, you do not have to say no so fast. In fact, collaborative or group editing can be useful, especially if you want the job to be done quickly. As with some processes, there are advantages and disadvantages of collaborative editing.

Why Collaborative Editing is Useful

There are several benefits offered by group editing. These include:

  • Different Perspectives. Most companies have editors who have various technical and professional backgrounds. When they come together, they produce great results because all angles are measured. Consequently, you get an attractive outcome for your work.
  • Creativity. When a company offers collaborative editing, you can expect that there would be several different voices working on your article. The teams of editors are all well-structured so that they can meet the needs of the clients. These individuals provide their outlook on the project they are working on, giving you more creative solutions.
  • Improved Delivery Times. Since there are two or more people working on a single project, the collaborative effort results to a completed job before the deadline.

Is Collaborative Editing for You?

Despite the benefits of collaborative editing listed above, there can be some disadvantages that may hinder the success of your project. These disadvantages include the following:

  • Conflict. While group editing offers various perspectives for the project, there is a looming threat that stronger personalities would become too persuasive. What happens is that they take over the editing process and their ideas become the outcome of the editing process.
  • High Costs. Since there will be two or more professional editors who will take a look at your document, you may have to pay higher compared to just hiring one editor. The large group of individuals involved in the project usually means that the cost will be greater.
  • Delay. While it is mentioned above that delivery times can be improved, there is also the risk of delay. Two or more people are involved in the editing process, causing the decision-making process to take longer. The more people involved in the project, the longer it may take to finish it because of the extra consultation.

Collaborative editing can be quite useful for writers or authors who want to make sure their work is flawless. However, there needs to be a properly implemented system so that the benefits are maximized. You can always go for the traditional way, where only one professional editor will check your work. As long as the editor is reputable, you can be sure you have nothing to worry about.

Proofreading professionals proofread for a living. It is their job to ensure your writing is error-free, particularly on grammar and spelling. If you are a writer, you need a proofreader to help you with your work as he or she will take every step and more to guarantee that the final document is intelligible.

What Proofreading Professionals Do

Professional proofreaders are very careful. They take time to make sure that when they hand back the document to you, it is error-free. Proofreading generally involves two main steps, namely:

  • Document Review. It is at this stage where the document is read and reviewed for errors. These errors include grammar and spelling, and many other surface errors. If you have a problem with word choice, English usage, and punctuation, you definitely require the help of proofreading professionals. These professionals will correct the errors by either removing the wrong word or inserting a better replacement. The main goal is to augment the clarity of your work.
  • Paper Examination. Professional proofreaders also take time to examine your document to make sure that the content is presented in a logical and organized manner. Even if the spelling and grammar errors are gone, the work of the proofreader is still not done yet. He or she still needs to verify that all the sentences, phrases, and paragraphs are arranged correctly.

Professional proofreaders do not just go over your work once or twice. In fact, they review the document at least three times to make sure it does not contain errors. Others who are stricter often take a good look at the document at least five times. Before the last pass, the proofreading professionals review the document for clarity and meaning.

Proofreading Professionals Are Not Just for Non-Native Speakers

It is a common misconception that only those whose second language is English need professional proofreaders. This is absolutely false, because you need proofreading even if you are a native speaker. Proofreaders have a much stronger grasp of the English language and they can help you make your document as flawless as you want it to be.

Proofreading is for every kind of writer, whether you are a businessman who writes business reports, a blogger who posts regularly, a social media manager who control social media posts, or a student who requires to have his/her thesis to be reviewed.

You should not confuse an editor with a proofreader, though. An editor takes a look at your work on a much larger scope. In this case, you should only contact a proofreader and have him or her go over your work after it has been edited. You can say that proofreading is the final step that concludes the whole editing process. Nevertheless, it is an important part of the process because it is the last check that needs to be done. Proofreading professionals will help you in proofreading your work, so that you can reach your goals, particularly in communicating more clearly and getting your intended message across.

Many marketers love email marketing due to so many reasons. One is the cost-efficiency of this marketing strategy. Indeed, with little to no financial resources involved, you can send emails to both potential and existing customers. However, like many other marketing techniques, this method does not come without risks. Especially when done incorrectly, email marketing could do more harm than good. It could get your domain name blacklisted and send your customers away to your competitors. The following are some of the risks of email marketing:

ISP Blocking

Sending huge amounts of emails a day can send a warning signal to your Internet Service Provider (ISP), prompting them to block your email address. Email marketing is often confused with email blasting due to the huge number of emails that is sent on a regular basis. Blasting is considered spam, so your ISP may resort to blocking you to protect the other users.

You Might Be Marked as Spam

Email marketing has always been associated with spamming. When a certain user is not interested in the emails that you send, he or she may mark you as spam. Reports that you are sending spam messages will once again get the attention of your ISP. Your email account is not the only thing that you should worry about here. Your domain name may also get blacklisted. This is a huge problem because this means that you would have to start over from scratch. You will likely need a new domain name, email addresses, and a new website. To avoid being labeled as spam, your emails should only reach people who want to hear from you.

Your Email List May Be Outdated

In some instances, marketers make the mistake of using email lists that are already outdated, resulting to a number of email bounces. To avoid such issues, you should always make it a point to have an updated list before sending the emails. Perform some research about your recipients and see if their emails are still active. If you have an email service provider, you do not have to worry about this because they can take care of keeping your list clean for you.

Though there are risks associated with email marketing, this method still remains one of the best ways to advertise products or services. It is not as costly as other marketing methods. Make it a point to do email marketing the right way to avoid getting penalties and to reap the benefits it offers. At all times, avoid spamming and use good marketing practices only.

Affiliate Marketing Diagram Shows Email Pay Per Click And Blogs”. Photo by Stuart Miles and freedigitalphotos.net

Email marketing is one of the easiest ways to reach prospects and customers. It is also a cheap and effective means of advertising new products, services, or promotions. However, while it may tempting to send messages to as many contacts as possible, this process has to be done with moderation. As a rule, emails may only be sent to people that have subscribed to your emails or newsletter. Sending to people who have not even heard about your business in the first place could actually do your business more harm than good. Email marketing, when not done properly, could make you lose customers and have you penalized for being a spammer. To avoid the risks associated with improper email marketing, here are some insights on how to do email marketing the right way:


Define the Goals of Your Email Marketing Campaign

Many marketers make the mistake of not having objectives as they execute email marketing. This is a very wrong practice because it is similar to sending emails without a purpose. Often, the reasons why such campaign is done include strengthening the budding or existing relationship between the business and the customers. Perhaps this is also your goal or you want to get attention and response from your customers. Whatever the reasons may be, you should always have a clear goal before you execute any campaign activities.

Be Relevant

Once you have your goals, you should begin planning out what you want to say to your customers. You can share about a new product or promotion, but make sure it is relevant to the receivers. For instance, do not talk about your promos for people living in Georgia if the receiver is from Florida. Get to know the people who will receive your emails as much as possible, so that they will be happier to get acquainted with your brand.

Do Not Spam

Email marketing, when unsuccessful, can be considered as spam. Many receivers complain that they did not even subscribe to it and yet the emails still keep coming. Several years back, there was no such thing as spam filters. However, when other marketers abused this easy to use marketing method, email service providers implemented the filters to help their users. Being labeled as spam can cause significant setback for your business and can make this mode of promotion useless and a waste of your time and effort. To avoid such occurrence, be sure to get the permission of the customers first before you send them your email messages.

Stop Being a Salesman

It is understandable that your primary goal is to gain money out of your email marketing strategy. Oftentimes, it is easy to give in to the temptation of being overly salesy. While it is not considered a sin to promote your products every once in a while, as much as possible, try to avoid advertising to the readers. Be more helpful by providing them with useful insights and information. This will help you get their trust and they will eventually purchase from you when they are ready.

Avoiding spam and crafting great content for the interested audience will pave the success of your email marketing strategy. Be informative, but not boring; be resourceful, but do not spam. A fruitful campaign can be achieved if you perform your email marketing the right way.

An application letter or a cover letter is a crucial part of any job application. What is written on this letter and how it is written can influence the decision of the hiring committee. So if you are looking to land your dream job, it pays to dedicate significant amounts of time and effort in writing this letter. Don’t know how to proceed with this task? Don’t worry—here’s a quick guide on writing an application letter that can effectively increase your chances of getting hired.

Get the Address Right

It may mean automatic rejection for you if you get the address of your recipient wrong in your letter. This part of the cover letter may seem insignificant, but any error in it can completely ruin your image to the addressee. So before submitting your letter, make sure that you proofread the inside address. At all times, check the spelling of the recipient’s name twice, as well as the address of his or her office. Mistakes on these aspects of the letter can turn off, even offend, the person in charge of hiring.

Consider the Length of the Letter

The typical application letter is about one-page long. However, even a full page is too long considering the main goal of the application letter. Remember that the purpose of this attachment is mostly to express your intentions and highlight your main reasons for applying. It does not need to elaborate so much, but should instead go directly to the point. Note that most employers have a preference for cover letters that are about half-page long.

Know Who You’re Talking To

For your application letter to appeal to its recipient, you must be well aware of who the recipient is. To do this, perform a little research about the company you are applying for. Find out about their mission statement, their vision, and possibly even the way they conduct internal business. Once you learn information like these, you can write a cover letter that effectively highlights the traits and qualifications that the company is looking for.

State Your Points Clearly

As much as possible, avoid the use of empty phrases in describing your skills and qualifications. Do not settle for generic statements like “I am highly motivated” or anything similar. These are tired statements that do not move anyone anymore. Instead of these, use concrete examples that illustrate your edge as an applicant. For example, you can cite your performance rating from your previous job or mention actual achievements.

End With a Call to Action

Because your application letter is practically a sales pitch of yourself, make it as engaging and attractive as possible. Highlight your strengths and the skills that make you the best among all other applicants. Through well-presented words, make the person reading your letter be interested on you and what you can do.

After you have written the entire content of your cover letter, read it over and over again to make sure that it contains no error. Remember, any type of error – be it grammatical or typographical – can ruin the overall impact of your letter. If you can, hire another set of eyes to go over your cover letter. Having someone other than you go over the letter you have written can help make sure that your cover letter is as persuasive as you want it to be.

A cover letter is a common attachment that goes with a resume. It is used by applicants to express their interest and qualification for the job that they are applying for. While employers are known to pay little attention to cover letters, the value of this attachment cannot be overstated. For one, this letter allows applicants to highlight their eligibility for the job, thus encouraging employers to move on with the application. But for a cover letter to truly fulfill its purpose, it has to be well-written and prepared with all the proper guidelines in mind. Below is a short list of some of those guidelines in writing a compelling cover letter.

Research About the Company

Before proceeding with your application and your preparation of a cover letter, you must be well-informed about the company you are applying for. You must know the company’s mission-vision statement, its client base, and other general information about it. Such knowledge can help you effectively tailor your application letter to meet the expectations of the company you are applying for. Any specific and well-tailored letter is more appealing to the recipient and the same is true for cover letters.

Consider Length

There are varying opinions on how long a cover letter should be. The most accepted convention is a letter that is less than one page in length. However, there are some instances when a one-page letter is allowable. Generally, the length of the cover letter depends on the applicant’s intentions. After all, this letter contains personal statements whose length is completely dependent on how the writer expresses them. In any case, though, the letter must not exceed one page as that can be too lengthy and off-putting for the employer.

Be Straightforward

The cover letter acts only as a prelude to the resume. As such, it does not to be elaborate or too wordy. This document must immediately address the employer by stating the applicant’s qualifications and the reasons why he or she is a strong candidate for the job. To be straightforward, you must avoid wordiness and instead state facts in a concise manner. Aside from this, you also need to do away with vague and clichéd statements. Avoid describing your commitment or achievements using empty adjectives. Instead of this, you should give away concrete accomplishments and other information that can positively influence the employer’s decision.

Make it Flawless

Even if it is short, the cover letter must be impressive. It has to reflect your claim as a responsible and dutiful worker. That is why this letter must be free of any error, both textual and graphical. Before you submit or print this document, it is important to go over it once, twice, or even thrice to comb for any mistake in grammar, punctuation, or logic. In addition, you also need to ensure that the format and visuals of the letter are appropriate. Make sure that the font style is formal, the layout is tidy, and the letter structure is correct. Lastly, you must not forget that the letter must be clearly printed on a clean

Writing is a challenging profession. It requires dedication, skills, and often even talent. There’s no wonder then that many writers struggle to master this craft. Even famous writers know that it takes a lot of time and patience to become good at writing. If you are a writer yourself, you need to know that for you to make it in this profession, you need to be hardworking and persistent. Here are five more pieces of writing advice from master storyteller Stephen King himself.

Stay Collected

As a novice writer, it is easy to lose confidence on your own skills. You are naturally afraid of the prospect of competition and expectation. King says that any dedicated writer must not succumb to this pressure. While being intimidated is normal, you must learn how to go past this feeling and, instead, focus on your goal. Always go back to whatever got you writing in the first place and never let anything stop you from following your desire.

Never Stop Learning

Like any learned writer will tell you, good writing stems from extensive experience. This experience does not only pertain to the things that happen in your life. Experience in writing and reading are fundamental requirements of excellent writing as well. King says that above all else, writers must read a lot and write a lot. These two things will allow you to be more comfortable and adept at your craft. While reading good books is the best thing to do, King argues that even bad books can teach you a lot on how to be good at writing.

Learn the Fundamentals

Whatever type of writing you are engaged in, it is highly important that you learn the basics of the craft. Master the language you are using, perfect your grammar, and understand every fundamental skill that is needed in writing. As King says, great things can sometimes come from the simplest and most basic of skills.

Treat Writing as Work

If you really want to become successful as a writer, you must develop a certain perspective about writing. According to King, you must treat writing like it is work. Stop looking at it as a mere method of expression and start seeing it as your job. Once you have this point of view, you will be able to develop a strong commitment to writing. According to King, you must persevere even when writing becomes difficult. Never abandon an idea just because it is challenging to pursue. Writing, like most profession, requires hard work and if you are not willing to push yourself, King says that you have no business trying to write well at all.

Take Rejection Positively

Rejection is not uncommon in writing, especially if you are new in this field. While getting dismissed can easily be perceived as discouragement, you can actually use it to your advantage. According to King, rejection can serve as a motivation to move forward and improve your writing. Use criticisms to fuel your passion and take notes as lessons to make yourself better. Do not be discouraged, as King says everything begins with rejection.

Branding is an effective way to establish a product or service. It allows businesses to create a catchy and easily recognizable image that marks their reputation among their target audience. If you are a business owner yourself, you should start seeing the potential of branding to develop your marketing and increase your sales. It does not matter how big or small your business is—branding is a technique that requires only determination and practically everyone can do it. Here are the steps on how to promote your business website through this strategy.

Settle With an Identity

Making a brand is all about being distinct. You have to stand out from the crowd by having a unique character. So before anything, you must decide on a particular identity for your business and your website. Figure out if you are going to be a hip site that appeals to the youth, a sophisticated one for the discriminating customers, or something in between. You also need to choose the kind of message that you want your business to spread. Just remember that in deciding for an identity, you need to consider your products and the kind of customers that you have.

Stick to the Message

After coming up with your identity and singular message, what you need to do is stick to them. In every piece of content that you publish, every transaction you make, and every move you take for your site, you need to stay consistent to your brand. Always behave in conformity to the identity that you made for yourself. Remember that branding relies on consistency and commitment. If you break character once in a while, it will be difficult to convince the audience about the authenticity of your business brand.

Create a Logo

Making logos is not something exclusive for big companies. Even small websites can have their own distinct logo that will represent the respective business that they host. Having a unique logo is a great preliminary step in creating a brand, as it effectively sets you apart from other businesses. Just make sure that this new business symbol will perfectly encapsulate your identity and the message that you want to send to your audience.

Snowball Your Promotion

Once you have settled on an identity and a logo, it’s time for you to market your website throughout the Internet. The only way to make your new brand stick is to make everyone aware of it. So snowball your promotion efforts by utilizing different online tools. One popular tool is social media, which is a form of sticky promotion element. Social media allows you to share your web content into a bigger and potentially viral platform. Websites like Facebook, Twitter, and Google+ are just a few of the good places where you can start spreading your brand.

Create Quality Content

To further strengthen the credibility of your brand, your website must offer reliable and high-quality content. You can hire professional writers to ensure that every piece of content that you publish is well-targeted and effective. Once your readers recognize the quality of your site, they tend to have a much deeper appreciation of your brand. This can ultimately mean success to your brand promotion.

In every type of content, the title or headline should always be interesting. It needs to grab the attention of the audience because, otherwise, the audience may not read the content at all. This crucial part indeed bears the burden of engaging the readers. While this fact makes headline writing quite intimidating, it does not necessarily imply that writing effective titles is impossible or unenjoyable. Below are ways to write your own compelling titles with relative ease.

Highlight the Benefits

The number one reason people read an article is to gain something that is relevant to them. Before they read anything, they need to know whether or not the content will benefit them one way or another. Because of this, the headline must readily inform the readers that they will in fact get something important from the article. You need to craft the title such that it gives the audience a reason to continue reading. To do this, you can use phrases, such as “how to,” which immediately tells the readers that they are about to learn something from the article. There are different ways to sound relevant, depending on the purpose of your content. A general advice, though, is to first understand your audience’s preference and target that through the title.

Be Specific

To further highlight your article’s relevance to the readers, the headline must be as specific as possible. It must contain words that are clear and ones that quickly resonate with the audience. You should avoid being too broad or general in your title because this will end up boring your audience. A broad title is also unappealing to readers who are seeking for articles that directly impact them.

Balance Wit and Fact

Since titles need to be attention-grabbing, many writers settle for headlines that are colorful and catchy. While headlines do need to have some flair, they should not be too creative that they end up being vague. For your title to be both useful and interesting, you must observe balance between creativity and relevance. You can use colorful language for your titles, but make sure that the important details are still there. Always check if the title clearly communicates what the content is about while still providing some interesting bits that will excite the readers.

Avoid Clichés

It is easy to lose your readers if the title of your content is written in poor taste. Such is the case if your headline contains tired expressions. You might think that because everyone knows about overly familiar phrases, they will attract more readers. However, clichés are considered by many as old-fashioned and nobody wants to hear anything from a writer who still uses such outdated language.

Use the Active Voice

Just like with the content of your article, you must use the active voice for your titles. This form allows you to be concise while also being clear and straightforward. Using the active voice also makes your title tight and more appealing both textually and graphically. To further improve the title, you should omit unnecessary words from your headline.

If you are fund of reading printed magazines and newspapers, you might find that there is a bit of difference between the style used in writing headlines between those printed