Content Writing: Tips for Search Engine Optimization

One of the goals of search engine optimization is to create well-written content, such as articles, press releases, and blog posts. This is why content writing is a must for anyone who owns a website. Original and interesting copies can help catch the attention of readers and increase web page rankings. Here are some things to keep in mind when crafting content for your website.

Content Writing Tips

Use persuasive headlines. These are the primary elements that will get the interest of people. This is similar to writing newspaper headlines. Your heading should entice your readers to crave for more. Stick to the standard density and length of keywords and keyword phrases. Ideally, the articles should be from 300 to 1,000 words. There are some directories, however, that do not accept articles lower than 500 words, so it would be better for you to use the standard word count, which is 500 words.

Do not deviate from your original topic. You may use a variety of styles to maintain the curiosity of readers but stay on your subject. Refrain from drifting away into irrelevant issues.

Optimize your article for search engines. Write based on a particular keyword and mention that keyword in your article several times. Keywords are important if you want your article to be visible in searches. When writing, it is best if you could integrate keywords into your writing in the most natural way. Use the keyword moderately and avoid stuffing your article with it. Keyword stuffing can make your article look messy, prompting your readers to shy away from your content.

Write according to the needs of your readers. Do not just write for search engines. Write for your readers as well. Know what information your intended readers are looking for and base your writing on it. Be as informative as possible about the topic, so that your readers will find your content extremely helpful. If you keep on providing information-rich articles, chances are your readers will come back to your website on a regular basis to see what other information you can offer. If not, your readers will easily find another source for the information they are searching for.

Write original content. Never copy and paste from other sources. Google penalizes duplicate content. Always make it a point to write only content that is original and not copied from any other website. To make sure that your content is really 100% original, you can run it on an anti-plagiarism software.

A compelling article provides excellent information about a certain topic. It is also well-written, making your readers believe that you are really an expert on the topic.

What to Avoid When Writing SEO Articles

Writing search engine optimized articles may do good for your website; however, there are certain SEO practices that you need to avoid when writing. Below are some of the things to avoid when writing SEO articles:

  • Duplicate Content. Google punishes websites that use copied content simply for the sake of increasing links. Search engines are quite strict about quality and not the amount of links of a particular site.
  • Using Weak Headlines. Weak headlines can ruin what could have been a very good article. Your heading should be short but catchy, so as to attract the attention of potential readers. It should also include the primary keywords. Likewise, your opening paragraphs should be as convincing as the title. It should include a concise summary of the article and compel readers to finish reading your entire article.
  • Using Filler Words. Avoid using too many words that may be unrelated to the topic. These words could just turn off your readers because they could make the article appear inappropriate. Your competitors will surely benefit from this error in judgment.
  • Keyword Stuffing. Stuffing of keywords is not tolerated in online writing. Primary keywords should only be used at a maximum of three to five percent while the secondary keywords must be utilized once or twice in the article.
  • Writing in Haste. This can waste your content. Go slowly on the facts and do your research well. Use various resources to make your content more credible. There is nothing wrong in beating deadlines, but this is not a justification for badly written content. Proofread for any grammatical and spelling errors before posting.

Content writing is a must for search engine optimization. If you want your website to rank in search engines and for it to be easily found by your target readers, consider posting some informative content on your website on a regular basis.

Top 5 Best SEO WordPress Plugins

WordPress is a great blogging platform that even business owners can use. It is not only a great content management system (CMS); it can take care of most of your SEO efforts as well. Now that there are many SEO plugins for WP, it is easy to optimize your blog even if you are not tech-savvy. Here are the best search engine optimization plugins that can help you gain traffic and increase your search engine ranking:

SEOPressor
This is a tool that you can use to analyze your SEO projects. As you may know, SEO works better with proper on-page optimization. SEOPressor has the ability to perform a variety of SEO work on your pages. It can analyze your heading and title tags and can provide suggestions if you need to replace them. This also examines the length of your website’s content and your keyword density. These two are important factors in determining how you rank at search engines.

Broken Link Checker
Making sure there are no broken links in your website is crucial. With this broken link checker, you can guarantee that all your links (both external and internal) are working. If there are links that do not work, there are different options for fixing them. You can also configure this tool according to your SEO project.

Google XML Sitemaps

Google XML Sitemaps helps increase your ranking by assisting the search engines in indexing your blog. Generating the XML sitemap allows faster crawling and site retrieval. This tool not only supports all types of generated pages in WordPress but custom URLs as well. Another great thing about this is that it alerts search engines like Google, Yahoo, and Bing every time you have new posts.

KeyWord Winner

Keywords are essential in guaranteeing the flow of your visitors. There are times when you might not know which keyword to use that generates traffic. Thankfully, there is the Keyword Winner plugin built specifically for WordPress users. This plugin researches the keywords for you. It starts by analyzing the headlines of your blog post, then it gives you up to 10 suggestions for that particular post. This is useful for those that utilize their blogs for business marketing.

All in One SEO Pack

This is probably the most recommended SEO plugin for WP. It comes with all the most useful tools that can help in any SEO work. Basically, what this tool does is that it creates three important things for you. These are your keyword/s, Meta title, and Meta description for your posts. This SEO pack also gives support to a number of Meta data for different categories. Aside from that, it supports Google Analytics, Custom Post Formats, and WP installations in CMS-style. If you are a beginner, you do not have to fine-tune the plugin since it can work on its own. Advanced users are encouraged to personalize the tool according to their preferences.

All of these plugins work efficiently and many bloggers recommend them. Provide good content to your audience and strengthen your SEO efforts with these five SEO plugins for WordPress and you will be off to a good start in your SEO marketing campaign.

Google Penguin — Google’s New Search Algorithm

Is your website falling down the search engine ranking? If it is, it may be because of Google’s new search algorithm, the Google Penguin. Google is known to change its search algorithm every now and then in an effort to eliminate spam content and content mills. Google’s latest update, the Penguin, punishes duplicate content and takes out the inadequate websites from the first page. The main reason why it exists is to attack techniques that involve underhanded back linking while rewarding strong websites.

Why Penguin Can Help Your Website

If you use organic and quality SEO tactics, Penguin can assist you in getting to the first page of searches. Penguin gives focus to backlinks and how they are generated to increase page ranking. It does not matter whether you have several links pointing to your website. What is important is the reputation and the superiority of the website that is linking to your domain.

SEO technicians will no longer be compensated for creating shortcuts on their search engine optimization efforts. Therefore, when you see those backlink offers from different firms or groups, they are not only worthless but they can also be dangerous for your business.

Content Still Rules

Even though the update has taken place, content still matters—and it greatly does. If you don’t put quality content on your website, there is a huge chance that it has now gone down since the update occurred. This new algorithm incorporates Latent Semantic Indexing where Google can no longer be fooled by methods like badly done article spinning and generic content.

Natural Backlinks Are Indispensable

The main idea of Penguin is to lessen shortcuts in link building. If you are a reputable SEO expert, you know that this is true. If you practice organic, solid link building, Penguin will give you incentives by helping your website get recognized by potential customers. Honest practices, such as on-page optimization and mixed anchor text, are strongly encouraged.

How Your Website Can Recover

If your site has been hit by Penguin and has considerably gone down in the search results, don’t panic. There are several ways by which you can regain your position. One effective method is to know why your website was affected. A reason for this may be blog spamming. This is the practice where you post an article on your blog and have it reposted on other blogs automatically.

Another is through unnatural links. If you suddenly have several keywords with links and they have formed an unnatural pattern, Google will detect them. This will cause your site to get cut from the first page of the search results. When you link to other sites, make sure that you use the URL, put the brand name, or simply use generic items such as “click here.”

As Google continues to update its ranking algorithms, SEO tries to keep up with those modifications. If you want your website to recover quickly, avoid using black hat SEO. Instead, improve what you have right now. At the current time, Google has more than 200 signals that are used to determine the ranking of websites. Focus on creating good content and organize your website well so that you will stay at the top of searches even with the changes in Google’s algorithm.

Tips to Avoid Plagiarism on the Internet

Any online copywriter worth his salt knows that plagiarism on the internet is a no-no. Copying someone else’s work is not only unethical, but can also result to loss of online writing gigs. Due to rampant plagiarism online, employers have become very careful with the content created by web writers. This is why reputable companies sacrifice time and money to hire writers who can create quality web content.

If you are a web writer aspiring to have more online writing gigs, then you need to make sure you can create all-original content that can pass through manual and software checkers. Here are some tips to ensure the originality of your written output:

Use Plagiarism Checkers

This leads us to the second tip, one that is as essential as using spelling and grammar checkers. If web writing is your bread and butter or if you are not that confident of your ability to write originally, you should have a high quality plagiarism checker to screen your content. There are checkers available online, where you only need to copy and paste your paragraphs to an empty field. The program will automatically go through your content and give you editing options. However, some of these free programs are not enough to ensure the originality of the article. In this case, you can avail of paid software that can check your work more thoroughly.

Learn How to Use References

There are writing projects that allows writers to lift sources from other articles as long as they are properly noted and referenced. Technically, you can’t be accused of plagiarism if you cite your sources, especially if you are quoting them verbatim. Quotations should be used sparingly, though. It should take up no more than ten percent of your article. If you are not quoting directly, you should at least provide the URL of your source article for proper referencing.

Write Lengthy, More Detailed Articles

Those who do plagiarize content often shy away from copying lengthy articles. It takes too much effort to rewrite or reword articles that are more than 500 words. If it suits your purpose, try to produce longer articles that are harder to replicate. Lots of writers are required to write 800 words minimum to keep the plagiarists at bay. Putting in more details to your work can make your article look more original, especially when spoken from true experience.

By making your content as original as possible, you will get higher chances of acquiring more gigs that pay premium price. Quality online copywriters are treasured by employers and your reputation will precede you when it comes to scoring important writing projects.

If you are a business owner or a webmaster and you need excellent copywriters to help you with your writing tasks, the professional writers of editwriteservices.com may be of help to you.

Easy Ways to Drive Traffic to Your Website

While you congratulate yourself on finishing the creation of your website, you should keep in mind that your work is only halfway done. No matter how cool your website looks like or how useful your information is, your effort will amount to nothing if you don’t work on getting traffic to your little nook on the Internet. Perhaps you have heard of people doing hardcore SEO to garner the lion’s share of traffic to their websites, but you don’t need that…at least for now, maybe. There are ways you can increase the amount of traffic to your website even without technical SEO techniques. Here are some of the things you can do:

Facebook and Twitter All the Way

Since you are using your Facebook and Twitter for leisure, why not make the best of it and use it for traffic as well? No matter what type of website you have, you can surely benefit from using Facebook and Twitter to spread the word. All you have to do is post the URL on your accounts and then ask your friends and followers to check out the website. You can also create a fan page for your website to keep your friends updated on your activities. If your website is business-oriented, these two social media tools are great channels for product and company updates, as well as promos and contests.

Article Writing

Another effective way to garner traffic is to write articles, blog posts, or press releases and post them on article directories. You have to put backlinks on your articles to make this work. Make sure that your articles are informative and well-written. Directories will reject your copies if they are of inferior quality. If you can’t write well, hire a content writer to do this for you. The investment will be worth it.

eBooks

If you already have a writer in tow, you can ask her to create an ebook for you. People will flock to your website if you have a great ebook that they can download. Aside from traffic, you can use the ebook to give more information about your website, product, or service that you are promoting. Of course, you have to invest on payment for writing services, but if done right, the ebook can greatly improve your online presence and boost traffic.

Put Your URL Everywhere

Your URL should be present in your Facebook and Twitter accounts, your email signature, and any place you can think of. If you are posting in forums, make sure your URL is right there in your signature. Always think of the possibility that someone will be interested enough to check it out.

Always Update Your Content

Famous blogs get immense traffic because they have great topics and have constant updates. Blogs or websites that are dedicated to fashion and showbiz get immense traffic because the owners take great care in posting frequent updates containing fresh news. Content will always be king when it comes to ranking and traffic.

Tips on Writing a Good e-Book

Starting an e-book project can be exciting and perhaps a new experience for you. However, if you take a look at the whole task, you may find it unmanageable and difficult – more like an impossible endeavor. Not everyone who comes up with an e-book idea becomes successful. Some even write these books only to find that no one is reading them. The hardest part is probably the writing process. While there are many things you can do to write a good e-book, it is the simple and easy ones that really matter.

Here are simple tips on writing a good e-book.

Tip No. 1: Write every single day.

This is the key to finishing your e-book project. The truth is that you do not have to write several pages each day. Did you know that John Grisham would wake up early every morning to write a single page of his first novel? You can do the same, but since you are simply working on an e-book, you might want to start at 300 to 500 words per day.

Tip No. 2: Create a guide.

It is easy to come up with brilliant topics only to forget about them the next hour. Make sure that you have an outline or a table that lists the important subjects that you would like to discuss. With such guide, you can break up the ideas into different sections.

Tip No. 3: Have a schedule.

You should have a predefined schedule, which you must follow diligently. You can take a few days off if you wish, but be sure that those days are set as your time off. Don’t forget about the deadline and stay motivated.

Tip No. 4: Fix a special place for you to write.

You can cook in the kitchen and you can sleep in your bedroom. When it comes to writing, there should also be a specific place where your sole activity is to write. This way, as soon as you enter the space, you will feel that you are ready to work.

Tip No. 5: Determine your word count.

It is recommended that you write each chapter with near equal lengths. A short e-book, which is also called a print book, most often contains around 20,000 words. If you go below that, you are writing a pamphlet. If you reach 40,000 to 50,000, this is a good word count for nonfiction books. Novels usually come in 80,000 to 100,000 words.

Tip No. 6: Ask a few of your target audience about what they want.

It is a common mistake of many e-book writers to assume what their readers want. The reality is that you will never know until you ask. Make sure that you devote enough time to investigate whether your audience’s needs are met by your e-book in progress.

Tip No. 7: Presentation is essential.

While content is everything, presentation is still something. Guarantee that your e-book comes with a professional look, a great cover, and a catchy title. E-books that have these features often get a second glance from would-be buyers.

Tip No. 8: Have a purpose.

What is your purpose for writing the e-book? Having a purpose can help drive you to reach your goals. It can provide you with much encouragement. Staying motivated can be extremely difficult in writing and you may find it tiring to keep things going. With a purpose, you can be driven to move forward with the writing process.

Writing a good e-book does not have to take so much of your time. Likewise, it does not have to be so tiring on your part. If you are able to follow the simple tips above, you will find that you can actually finish your e-book in just a short span of time.

If you cannot devote enough time on the writing process, but really want to have an e-book done for whatever purpose you may have, then you might want to outsource the writing task to professional e-book writers. E-book ghostwriters can do all the hard work of writing the material for you.